safetoe open the Oceania Market — Setting a New Benchmark in Global Safety Footwear Standards
Shanghai Langfeng Industrial Co., Ltd. today proudly announces that its flagship brand SAFETOE safety shoes have officially passed the Australian standard AS 2210.3:2019 certification. This milestone marks the brand’s formal entry into the Australia, New Zealand and surrounding Pacific Islands market.
Passing AS 2210.3:2019 is not only a powerful endorsement of SAFETOE’s product quality, but also a crucial step in our globalisation strategy toward industrial protective footwear.
Understanding the AS 2210.3:2019 Australian Safety Footwear Standard
The AS 2210.3:2019 standard lays down the basic and optional requirements for general-purpose safety footwear in Australia and New Zealand, covering mechanical risks, slip resistance, thermal risks, ergonomic behaviour and more.
It serves as the technical passport for safety shoes to legally enter the Oceania market — only certified products can be sold and used in Australia, New Zealand, Papua New Guinea, Fiji and other Pacific islands.
By collaborating with the authority SAI Global (a recognised Australian conformity assessment body), SAFETOE ensures its protective footwear fully adheres to the strict AS/NZS standards and delivers credible quality assurance to consumers, contractors and regulators.
SAFETOE Safety Shoes: Certified Models for Diverse Work Environments
In this certification process, multiple SAFETOE safety shoe models successfully passed AS 2210.3:2019. These include, among others:
Model M-8025NBLG (Slip-On Style)
● Designed for rapid on/off usage – a one-step slip-on design tailored to environments requiring frequent donning/doffing.
● Comfortable fit: elastic fabric ensures foot comfort and reduces fatigue during long shifts.
● Full protection: while prioritising convenience, it still meets essential safety requirements under AS 2210.3:2019.
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Model M-8577 (Zip‐Up Style)
● Quick donning: smooth zipper design saves time on and off the job.
● Enhanced protection: expanded toe cap area offers superior safety performance.
● Durable construction: high-strength materials guarantee extended service life even under heavy-duty conditions.
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These certified styles demonstrate SAFETOE’s ability to meet safety needs across multiple work environments — from construction sites to manufacturing workshops.
Why Choose SAFETOE Safety Shoes?
1. Exceptional Protection Performance
Featuring a widened steel toe design, SAFETOE safety shoes provide effective impact resistance while reducing weight for enhanced comfort.
2. Innovative Design & Superior Comfort
With a focus on ergonomics and modern style, SAFETOE safety shoes are equipped with memory-foam cushioned insoles and breathable, anti-microbial linings to relieve foot pressure and improve all-day comfort.
3. Certified Quality Assurance
Certified to AS 2210.3:2019, SAFETOE safety shoes meet or exceed international standards for slip resistance, impact protection, abrasion resistance, and overall comfort.
Expanding into the Oceania Market: SAFETOE’s Global Vision
Passing AS 2210.3:2019 certification is a key step in SAFETOE’s expansion into the Oceania market. The Australia and New Zealand region boasts a mature safety-footwear market and stringent import requirements. SAFETOE’s certified positioning enables stronger competitiveness and enhanced bid eligibility in industrial procurement.
Australia places high importance on brand’s social responsibility, environmental concepts and sustained credibility. SAFETOE, backed by certified quality and innovation, is fully equipped to meet these market demands and become a preferred partner on the continent.
Looking Ahead
The AS 2210.3:2019 certification is only the beginning of our international journey. SAFETOE is committed to:
● Research & Development: Launching more safety-shoe models compliant with international standards
● Quality Enhancement: Continually elevating product quality to exceed customer expectations
● Market Expansion: Using this certification milestone as a foundation to further global outreach
We cordially invite you to experience our certified SAFETOE safety shoes — your most reliable partner for protection at work.
Call to Action
Visit our online store now to explore our certified SAFETOE safety shoe lineup and request your tailored quotation.
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SAFETOE, Safety Every Step.